Articles - Logo Design Articles

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What Are You Really Paying For In a Logo Design?
Price and figures for a logo design range dramatically from designer to designer - you should learn what your actually paying for.
( by Alexander Evdakov )

What Makes a Great Business Logo Design?
A nifty looking business logo is just not enough if you cannot have it printed nicely and clearly on your stationary or business card. Some of the things that make a great business logo is...
( by Alexander Evdakov )

The Things People Overlook When Searching For A Logo Designer
When looking for a logo designer there are some things people take into consideration more then other things, and sometimes for the wrong reasons.
( by Alexander Evdakov )

Logo Branding Online Does Matter
Branding is what differentiates one product from another of a similar make.
( by Alexander Evdakov )

Logo Design Color Guide & Color Chart
Colors in a logo design can give your website or business that extra something that you need. By picking the right colors you will be able to set the mood and tone of the site.
( by Alexander Evdakov )

The Importance of a Good Logo Design
If you are a skeptic about the value of a good logo design then this article should wide your perception about logo recognition.
( by Alexander Evdakov )

How to Create a Brand that Sticks
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it.
( by Eileen P. Parzek )

Theory of logo design
There is actually no easy answer to this question. It isn't something you can just slap together and it can't be read out of any one book- the information on how to create a great logo comes from research.
( by Gina Binole )

The "LOGISTICS" of logos
Small businesses looking to create a new logo, or alter an existing one, should keep one thing first and foremost in mind: A good logo makes not just a first impression, but a lasting one as well.
( by Gina Binole )

More Strategies for Logo Design
Considering that in human cognition visual processing is the most important channel for gathering new information, it is no wonder companies spend thousands, if not millions of dollars for the right logo. A logo is like a compressed story of your company ...
( by Peter J. Patsula )

Designing Logos for Web & Print
Creating a logo for both Web and print can be a challenging task. Knowing the differences between designing for the Web and creating for print will help you to walk the client smoothly through the digital production process.
( by Wanda Cummings )

Make your mark with a memorable business logo
Before you start designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name and embellished with a little color and perhaps a few graphic touches here and there, your logo is the most important design element because it is the basis for all your other materials: stationery, packaging, promotional materials and signage.
( by Rieva Lesonsky )

Logo Design and Corporate Image
Whether your company is a start-up, medium-sized, or a large corporation, you will eventually confront the issue of your company's self-image.
( by Michael Lambert )

Why Small Businesses Need Both a Logo and an Identity System
Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package
( by Erin Ferree )

Guest article from "LogoBlast"
So you've started a new business and now you need a logo. Or maybe you are ready to blow some of that dust off of your existing logo. If you don't have a friend who is a designer or don't have any friends that can recommend you one, you may be in a bit of a dilemma.
( by Christian Lee )

Too Many Cooks Spoil the Logo
Customers come to you because you're the professional and you know how to get their company noticed. It's up to you to act like a professional and set the proper boundaries. When customers know what to expect, they're more satisfied with the whole design process.
( by Judy Litt )

Top 10 Design Tips You Don't Learn in Graphic Design School
You don't learn everything you need to know in graphic design school. Here are Web design and print design tips from the real world. They're the sort of design tips you learn from the school of hard knocks.
( by Judy Litt )

Vector vs. Bitmap Graphics - an Introductory Guide for Clients and Designers
This short whitepaper should serve as a reference to both client and designer; an attempt to articulate, in an understandable manner, the primary differences between these two graphic types and explore the areas where usage of each is most appropriate.
( by Liz Fulghum )

A Logo Overview In a Nutshell
A business, no matter how small, should create and use a company logo. Even those with an established logo need to reconsider its effectiveness.
( by R. B. Himes )

Good Logos Make Great Sales Tools
A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it. In addition, a good logo can make a sale by saying something about the company to customers when there is no sales person present.
(by Chris Smith)


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