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Web Site Redesign – from stagnation to rejuvenation
When surfing the Web these days, you often come across web sites that suffer from stagnation – they look old, obsolete or appear to have been designed by an amateur.
( by Herman Drost )

How to Choose a Web Site Designer
It seems that everyone from the 15-year-old kid to their Grandmother is able to design a web site these days. Creating a web site is not as simple as typing a letter. If you want your site to look professional, it is imperative to find a designer that will be with you from the start to the finish of your web site.
( by Herman Drost )

How to Avoid the 12 Common Web Design Mistakes
Are people visiting your web site but not buying? This may be a sign and the time to do some redesign of your web site. Often you are so close to what you have created, that you can’t see obvious design mistakes.
( by Herman Drost )

How to Prepare Images for Your Web Site – Part 1
Images are an essential ingredient for Web Site design. You want visitors to have an aesthetically pleasing experience. Properly preparing your images is necessary to enhance the appearance of your web site.
( by Herman Drost )

How to Prepare Images for Your Web Site – Part 2
Image optimization is the art of making your images suitable for the Web. There is a large difference in preparing your graphics for print compared to the Web.
( by Herman Drost )

How to Prepare Images for Your Web Site – Part 3
Studies show that a one-second improvement reduces click-aways up to 65%. Faster page views means more page views and a better user experience. This leads to higher user retention and therefore more revenue.
( by Herman Drost )

How to Avoid Sloppy Web Site Copy
If your web site visitor can’t find the information on your web site, within 10 seconds or less, you will lose them.
( by Herman Drost )

How To Build A Web Site That Sells
Have you ever set off in the car to your destination, without a map, naively believing you will find it? Several frustrating hours later, you are either lost or stressed out. Your wife says, “I told you so – you should have brought the map!” This is the same situation when you create a web site without planning.
( by Herman Drost )

How To Target Your Customers and Put Them In A Buying Mood
Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of people that visited your site or read your ad?
( by Herman Drost )

How to Calculate and Speed-Up the Download Time of Your Web Site
Have you ever experienced the frustration of waiting for a web site to download, then giving up and moving on to another? This is because most web users lose their attention after 10 seconds.
( by Herman Drost )

How Much Hosting Space Do You Need?
Many web hosts try to sell you a large amount of web hosting space that then costs you a lot each month. However, you may not need this much space. Have you ever calculated just how much disc space (MB) your web site uses? Do you really need an expensive hosting solution for your web site?
( by Herman Drost )

How to Create an Effective Web Site Navigation Structure - Part 1
Searching for the right information on a web page can be a very frustrating experience. Have you ever encountered web pages that are so cluttered with information and graphics, that you leave, totally exasperated?
( by Herman Drost )

How to Create an Effective Web Site Navigation Structure - Part 2
A fast and simple navigation structure is essential for a successful web site. Visitors must have a good experience at your site, if you want them to return.
( by Herman Drost )

How to Analyze Your Web Site Traffic
Web traffic analysis allows you to determine what marketing strategies are successful, then to change them accordingly, to boost your web traffic and sales.
( by Herman Drost )

Improve Your Web Site Design with a Fancy Font
Have you ever tried to design your web site with a beautifully selected font, only to realize that most folks don't have it installed on their computer?
( by Herman Drost )

How to Market Your Web Business Locally
Since you may spend most of your time on the Net with your business, you may overlook the significance of finding highly targeted customers locally. Why should you bother?
( by Herman Drost )

Using Infographics in Your Business Communications
We learn early in life that "a picture is worth a thousand words" and know from experience that this is true. Graphics in general can illustrate information, and infographics take it a step further.
( by Eileen P. Parzek )

Why Design Matters During a Slow Economy
Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and design are often seen as something nice to have if you can afford it, but easily cut during uncertain financial times. Historically, when money is low, the arts and artists feel it first.
( by Eileen P. Parzek )

Design Your Logo Like a Pro
A logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity.
( by Eileen P. Parzek )

Shades of Success
Color. It is to our eyes what music is to our ears. Those of us blessed with vision can barely imagine a world without color. Colors evoke feelings, and stand to represent ideas, and so, in web design, as in all things designed, knowledgeable and appropriate use of color is critical.
( by Eileen P. Parzek )


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