The Things People Overlook When Searching For A Logo Designer
When looking for a logo designer there are some things people
take into consideration more then other things, and sometimes for the wrong
reasons. Here are some things I noticed in the past that people overlook,
overestimate, or underestimate about logo designers.
Experience: Years in the internet world do not mean much. Its the
experience that counts more. I have seen people say: "I have been in the logo
business for 15 years", and their logos were worse then the two year old down
the street. Though years are a good stability factor in the company, it does not
mean they are a good designer. Take a look at the samples to really find out how
the designer is.
The Website: A bad website design does not mean the logo designer is bad.
Maybe they are the best logo designer in the world just never learned HTML that
well. If you are looking for a logo design, take a look at the logo design
samples. Don't be a website critic.
Search Engine Positioning: The placement and exposure of a website is
what many people base their designers on. For one because they are easier to
find giving the other designers less chance to get the client. Maybe your best
designer would be toward the end of the search engine, but you don't know that.
So always search a little bit deeper when searching for a designer. Logo
Designers are not always internet marketers or search engine specialists.
Age: There are many designers. Some designers are old some are young.
Don't let age play a role with your design look at other things listen in our
other articles. Some young designers might know the latest trend if you want the
latest logo design. The older designers might have more experience. This isn't
to say though that old designers don't know the latest trends or young designers
don't have experience. I am just saying don't let age play the biggest role when
selecting your designer.
Author: Alexander Evdakov
Website Acquired: www.dakovgroup.com
Date Written: 2004-02-14
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