3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Want to avoid being blacklisted
by the search engines and banished to the sin bin never
to receive a single search engine visitor ever again?
Thought so. Here's some tips to help you.
Tip 1 - Hide And Seek
Do not use hidden text on your website. This means
having words and phrases in your pages somewhere that
can't be seen to the naked eye. The tactic of having
text on your page that is the same colour as the
background, and is therefore 'hidden', will almost
certainly result in your wanted poster being pinned
up by most search engines.
Tip 2 - Your Website Is Not A Turkey
Do not cram your hands full of keywords and phrases and
start trying to stuff them into your website's... pages.
You need to have some phrases in there, yes, but don't
overdo it. The search engine owners spend millions every
year on their software so guess what - they know when
you're trying to beat the system!
Tip 3 - Man vs. The Machines
Do not build your website for the search engine robots -
build it for those squishy pink things - human beings!
If you focus too much on having a search engine optimised
site you can quickly lose track of why your website is
there in the first place - to generate you business by
people visiting it and doing what you want them to do.
Would you create a new reception area in your office that
was tailored specifically to the floor-waxing machine so
it could get the best access? No. You would build it for
people - do the same with your website.
Tip 3.5 - Don't Be A Bunny Boiler
Do not start pinning up pictures in your dark room of
each search engine and then start stalking them by
submitting your website every day, week or even month.
Search engines hate this - if you over-step the mark
you'll be well on the way to that blacklist.. You only
need to submit your website to most search engines just
one time - ever. Once it's done, it's done. Despite
what some 'experts' might tell you - you don't need to
constantly re-submit your site.
Michael Cheney
www.magnet4web.com
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